At about 3:20 a.m. on March 13, 1964, a 28-year-old manager in Queens, New York, returned to her quiet residential neighborhood, parked her car, and began to walk the 30 yards to her door. Noticing a man at the far end of the parking lot, she paused. When he started toward her, she turned the other way and tried to reach a police call box. The man caught and stabbed her. She started screaming that she’d been stabbed, and screaming for help.

Lights went on in the apartment building across the street. Windows opened. One man called out, “Let that girl alone!”  The assailant shrugged and walked away. Windows closed and lights went out.

The assailant returned and attacked Genovese again. This time she screamed, “I’m dying! I’m dying!” This time lots more windows opened and lots more lights went on. The assailant walked to his car and drove away, leaving Ms. Genovese to crawl along the street to her apartment building. And somehow, she managed to drag herself inside.

The assailant returned a third time, found Genovese on the floor at the foot of her stairs, and finally succeeded in killing her.

During those three separate attacks over the course of 35 minutes, not one of Kitty Genovese’s neighbors tried to intervene. No burly neighbor dashed outside to save her life. Worse than that, of the more than 30 people who saw at least one of the attacks and heard Genovese’s screams and pleas for help, not one of them even called the police.

After much deliberation, and one phone call to a friend for advice, one man finally urged another neighbor to call authorities, which she did. Police arrived in two minutes, but by then, it was too late.

Interviewed afterward, the residents hesitantly admitted, “I didn’t want to get involved,” or “I didn’t want my husband to get involved.” One said he was too tired to call police and had gone back to bed. Several couldn’t say why they hadn’t helped. Many of them said they’d been afraid to call. They couldn’t say why within the safety of their own homes they had been afraid to call the police—even anonymously.

Albert Einstein said, “The world will not be destroyed by those who do evil, but by those who watch them without doing anything.”

I want to ask you a question today. Who can you reach out to in your world and show them that you care? What family member, student, or co-worker needs a kind or helping hand?

It cost one human life to wake up 30 families. How many destinies can be changed when you and I emerge from apathy to action? Consider it. It does not matter your sex, your age, or your culture—wherever you are today, you and I have power to initiate change! http://bit.ly/1TkC6bo